Strategic Overview

In an effort to move beyond the single-year planning mode of the Alumni Association, an Executive Strategic Planning Group comprised of Rex Kelly, Danny Mitchell, Rosemary Aultman, and Bob Pierce was formed in 2004 to discuss long-term strategic initiatives of the Association. The group included the scheduled leadership of the Association for the approaching three-year span in an effort to evaluate the mission, goals, objectives, and programming of the organization over a long-term perspective. This would allow each succeeding president the option to build on the successes of the former administration. 

The overall goal of the group was to create a three-to-five-year strategic overview document to aid in decision making for the future of the Alumni Association. Subsequent updates to the document currently outline the Association's mission through 2010. The overview is not meant to be a detailed plan as that document will evolve from the overview on an annual basis considering the financial and human resources available to execute the objectives at hand. The overview is intended to foster discussion at the Executive Committee and Board of Directors level to move the Association to heightened levels of operation and success.

STRATEGIC FOCUS ITEMS

Based on extensive discussion, the group determined that the strategic focus of the Association should on four key areas. These areas include:

• Revenue Enhancement & Alignment

• Membership Involvement & Participation

• Resource Allocation & Maximization

• Organization Positioning & Branding

These focus items served as the overall key areas under which the strategic objectives of the organization would be grouped.

View the Strategic Overview as a PDF.