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Tradition

 

Sally-Ann Roberts Craft '74, '76



Sally-Ann Roberts Craft is one of the most recognizable local television anchors in the country. As co-anchor of Eyewitness Morning News for WWL-TV in New Orleans, Craft delivers the news efficiently and eloquently to one of the nation’s largest and busiest cities.

It was in Hattiesburg, however, where she developed the skills required of her profession — Craft earned both bachelor’s and master’s degrees from The University of Southern Mississippi. While a student, she served as a reporter, announcer and anchor for WUSM, the University’s radio station.

Following graduation, Craft worked as Community Relations Director, announcer and news reporter for another Mississippi radio station before moving on to WDAM where she worked as a weekend anchor, feature reporter and weathercaster. While working in Eastabutchie, Craft was spotted by Angela Hill of WWL-TV in New Orleans. Hill was impressed with Craft and alerted WWL-TV News Director Phil Johnson of her abilities. Johnson acted on Hill’s advice and in March 1977, Craft started at WWL-TV Channel 4.

For many of her more than 20 years at WWL-TV, Craft has been rising before the sun to co-anchor Eyewitness Morning News with Eric Paulsen. The duo have been rated the most watched local morning news program in the nation.

But conquering the anchor desk was not enough for Craft. In 1994, Craft developed the Each One Save One program. The program is a nonprofit organization that provides New Orleans mentoring programs with mentors from the business community. In addition, Each One Save One works with local governments and school districts to establish new mentoring programs. More than 350 mentors have dedicated at least an hour a week with at least one student since the program started.

In 1998, Craft wrote an inspirational book titled “Going Live: An Anchorwoman Reports Good News.” All proceeds from the book go to Each One Save One.

Craft was married to Willie Craft, a 1974 graduate of The University of Southern Mississippi, who is deceased. She has three children: Judith, 21; Kelly, 18; and Jeremiah, 11. Kelly is a freshman at The University of Southern Mississippi.



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