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Strategic Overview

In an effort to move beyond the single-year planning mode of the Association, in 2004, an Executive Strategic Planning Group comprised of Rex Kelly, Danny Mitchell, Rosemary Aultman, and Bob Pierce was formed to discuss long-term strategic initiatives of the Association. The 2004 – 09 Strategic Overview was adopted by the Board of Directors in June 2004. The planning effort was continued in 2005 adding Lou Ann Poynter and Jim Payne to the leadership group and has resulted in the creation of an updated Strategic Overview for 2006.

At the end of 2010, significant changes took place within the organization, including the appointment of a new Executive Director. As the staff leadership of the organization changes, a unique opportunity exists for developing new goals and ambitions for the organization to accomplish over the next several years. Based on extensive discussion, it was determined that the strategic focus of the Association should remain on four key areas outlined in the initial Strategic Overview. A questionnaire was developed to solicit feedback from the various constituent groups associated with the organization.

The overall mission of this effort is to maintain a five-year strategic overview document to aid in decision making for the future of the Alumni Association. The overview is not meant to be a detailed plan as that process will evolve from the overview on an annual basis considering the financial and human resources available to execute the objectives at hand. The overview is instead intended to foster discussion at the Executive Committee and Board of Directors levels to move the Association to heightened levels of operation and success.


Based on extensive discussion, the group determined that the strategic focus of the Association should remain on four key areas as outlined in the 2006 – 10 Strategic Overview. These areas include:

Revenue Enhancement & Alignment

• Membership Involvement & Participation

• Resource Allocation & Maximization

• Organization Positioning & Branding

These focus items served as the overall key areas under which the strategic objectives of the organization would be grouped.

View the Strategic Overview as a PDF.

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