Strategic Overview

In an effort to move beyond the single-year planning mode of the Association, in 2004, an Executive Strategic Planning Group comprised of Rex Kelly, Danny Mitchell, Rosemary Aultman and Bob Pierce was formed to discuss long-term strategic initiatives of the Association. The Board of Directors adopted the 2004-09 Strategic Overview in June 2004. The planning effort was continued in 2005 adding Lou Ann Poynter and Jim Payne to the leadership group and has resulted in the creation of an updated Strategic Overview for 2006.

At the end of 2010, significant changes took place within the organization, including the appointment of Jerry DeFatta, the then-new Executive Director. As the staff leadership of the organization changed, a unique opportunity existed for developing new goals and ambitions for the organization to accomplish over the next several years. Based on extensive discussion, it was determined that the strategic focus of the Association should remain on four key areas outlined in the initial Strategic Overview. A questionnaire was developed to solicit feedback from the various constituent groups associated with the organization.

The overall mission of the effort was to maintain a strategic overview document to aid in decision making for the future of the Alumni Association. The overview was not meant to be a detailed plan, as that process will evolve from the overview on an annual basis considering the financial and human resources available to execute the objectives at hand. The overview is instead intended to foster discussion at the Executive Committee and Board of Directors levels to move the Association to heightened levels of operation and success.

Strategic Focus Items

Based on extensive discussion, the group determined that the strategic focus of the Association should remain on four key areas as outlined in the 2006 – 10 Strategic Overview. In 2013, with the appointment of Rodney D. Bennett, the University’s 10th president, the Association updated and modified the Strategic Overview, but the four key areas remained the same. These areas include:

• Revenue Enhancement and Alignment

• Membership Involvement and Participation

• Resource Allocation and Maximization

• Organization Positioning and Branding

These focus items serve as the overall key areas under which the strategic objectives of the organization are grouped.

Click here to view a PDF of the 2014-18 Strategic Overview.